“Real art is not a wild fantasy flight and not some random creativity flows from outer space. Inspiration is based on logic and business models, management frames, and financial requirements, along with technological development. Consumerism has led to the emergence of minimalism, the fifth industrial revolution will change our world so much that it will be difficult to distinguish, where robots work and where people do. And if to learn seeing such interconnections, orient the mind towards critical thinking and digital transformation, your inspiration to do business won’t need muses. Reference architecture is exactly the approach that helps not only to see relationships, but also start using them effectively. We, along with our digital transformation engineers’ team, invite you to find your personal reference architecture for product design, based on creativity, meaningly giving you an opportunity to estimate your art.”